Jun 8, 2021 | Career Development, Employer Advice, Self Employment
How To Author Your Brand Story! Prologue Once upon a time, there was a small-to-medium-sized business called [INSERT YOUR BUSINESS NAME HERE]. This studious little SMB had done its due diligence by preparing all the elements it needed to form a brand. It had a...
May 25, 2021 | Career Development, Employer Advice, Self Employment
7 Ways To Write A Superb Slogan Just do it. Those aren’t just words of encouragement from us about writing your business’ slogan — they’re a reminder of how powerful the right one can be. Nike’s slogan is arguably one of the most famous slogans of all time. In...
May 11, 2021 | Career Development, Employer Advice, Self Employment
Choosing Colours That Complement Your Brand Let’s do some colour-by-the-numbers. Studies have shown that: Colour increases brand recognition up to 80%. Up to 90% of snap judgements are based on colour, and colour alone. Colour influences 85% of shoppers’...
May 4, 2021 | Career Development, Employer Advice, Self Employment
How to Design Your Logo Logically Try to name a successful business that doesn’t have a logo. Did you try? Even if you did, I bet you didn’t come up with anything. That’s because nearly every successful business in the world has a logo they use to help identify their...
Apr 27, 2021 | Career Development, Employer Advice, Self Employment
How To Name Your Business Shakespeare once asked “what’s in a name?” and claimed that “a rose by any other name would smell just as sweet”… But he then went on to write about how two people’s last names caused three tragic deaths. So there might actually...
Apr 6, 2021 | Career Development, Employer Advice, Self Employment
How To Give Your Brand A Personality What is your favourite bit of acting, whether it be tv, movie, or theatre piece? Think about what made that actor so compelling. What gave their performance so much weight? Sure, it helped that other things about the performance...